For over a decade, whenever I take on a new client, one of the first things we do together is create a “Positioning Statement”—a concise summary that defines their value and uniqueness to target B2B buyers. A well-crafted Positioning Statement serves a critical purpose: it helps your client understand that no matter how great their […]

I’m new to RepHunter and earlier this week, a potential client asked me a simple yet profound question: “How do you approach B2B sales, and what have you learned from your years of experience?” Without thinking too much, I responded, “My success in sales depends largely on the energy I bring to every interaction.” As […]

“Nurtured B2B leads generate 47% larger purchases than non-nurtured leads at a 33% lower cost”, a recent report by Zippia reveals. Nurturing leads to turn them into loyal customers is a top priority for all independent sales reps, and particularly so for those working in niche markets. Selling to prospects in specialized markets  (such as aviation, […]

The HVAC industry is on the upswing, expected to grow by 6.6% between 2024 and 2029. This growth is driven by the increasing need for climate control due to climate change, along with more people moving to cities and a surge in new buildings, all contributing to soaring demand for HVAC systems. What’s also good news […]

How to Develop a Career in Medical Sales The job outlook as a medical sales representative is bright with a growth rate of 4% from 2018-2028 representing 63,000 new positions. Presently, there are more than 100,000 medical sales reps in the US and the number keeps on growing. Increased spending in healthcare, medical technology advancements, […]

Why the Human Element is Key When Developing an Ethical Fashion Brand The importance of ethical, sustainable fashion has risen to the fore, with McKinsey research indicating that 67 percent of consumers now consider sustainable materials to be a prime reason for purchasing fashion items. Consumers in the US are not only interested in discovering […]

Can you feel the energy coming back? Not every industry is the same, yet we can definitely see how Rep life is coming back. I’ve got reps I contacted a year ago with new opportunities coming to me now saying “I’m ready to take on more”. Principals are saying I want this sales team up […]

Summer of 2021 has arrived. Summer is split emotion for me. Yes, we all love to be on the lakes, golf courses, hiking trails, etc. Yet in the Independent Rep Industry it has traditionally meant reps are going to be much more difficult to get in touch with and Principals are planning for 3rd and […]

In many parts of the country, the leaves and grass are turning green. Vaccinations are up, life is beginning to look like something we recognize again. I have talked to many reps who have now become very accustomed to Zoom and online presentations. They say, why would I drive 3 hours to present to someone […]

The clocks have been moved forward, more and more vaccines are being received every day. Talk is we may even be able to watch some fireworks by the 4th of July! Everything is beginning to jump forward. In the world of Independent Reps business is also jumping forward. For a while, the only thing anyone […]