For over a decade, whenever I take on a new client, one of the first things we do together is create a “Positioning Statement”—a concise summary that defines their value and uniqueness to target B2B buyers. A well-crafted Positioning Statement serves a critical purpose: it helps your client understand that no matter how great their […]

I’m new to RepHunter and earlier this week, a potential client asked me a simple yet profound question: “How do you approach B2B sales, and what have you learned from your years of experience?” Without thinking too much, I responded, “My success in sales depends largely on the energy I bring to every interaction.” As […]